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GABRIELCREATIVE AGENCY Two practices
Creative Services / DOC N.I.L. / Website case study

DOC N.I.L. A connected creative company.

An interactive website connecting strategy, creative production and brand management with clear engagement paths, service discovery and project planning.

Company website / Creative direction / Digital experience
Recorded website walkthrough / DOC N.I.L.

Published project documentation from the DOC N.I.L. website portfolio. Use the player controls to explore the recorded experience.

View published source
01 / The brief

A clear purpose.

Present a broad creative and business offer as one coherent company. Visitors needed a way to understand the work, choose a type of engagement and explore the scope of a potential project.

02 / The approach

A connected experience.

Build the experience around the company’s Grow, Create and Manage story. Combine dimensional brand exploration with direct engagement choices, then connect the presentation to useful service and pricing tools.

Optional play creates another way to engage with the brand, alongside the practical paths for reviewing services and beginning a project conversation.

Inside the experience

Designed to explore.
Built to use.

Selected features from the public website experience. The recorded version and the current site may differ as the project evolves.

01

A story in chapters.

Grow, Create and Manage introduce the connected parts of the offer through a brand story that unfolds as you scroll.

02

Explore in three dimensions.

An interactive 3D presentation includes exploration and reset controls, giving visitors a direct way to inspect the brand world.

03

Choose the engagement.

Full Department, Team Extension and Campaign + Production tabs explain distinct ways to work with the company.

04

Plan the project.

Connected service discovery and a project calculator help visitors explore scope and planning prices before a conversation.

05

A little room to play.

Signal Lab adds a three-signal mini-game alongside optional interactive pointer games.

The website, in frame

A closer look.

Select a screen to open the full image.

The DOC N.I.L. website, presenting its strategy, creative production and brand management services.
The DOC N.I.L. website, presenting its strategy, creative production and brand management services.
A closer view of the DOC N.I.L. website experience from the published project walkthrough.
A closer view of the DOC N.I.L. website experience from the published project walkthrough.
03 / The result

The brand.
A useful digital home.

A public brand experience that connects the company’s story with the decisions a prospective client needs to make. Visitors can explore the offer, compare engagement approaches and begin planning a project in one connected website.

Role & credit

Behind the experience.

Website strategy, creative direction and implementation: Gabriel Daniels / DOC N.I.L.

The walkthrough and original project screenshots are reproduced from the published DOC N.I.L. website portfolio. They document the recorded version of the site; the current public site may continue to evolve.

View the published project source
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From an idea
to a useful website.

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