FitSlay. A clearer path to training.
An immersive personal training website connecting Northport and Tuscaloosa clients with Coach Jess, the studio, and distinct in-person and online training paths.
Published project documentation from the DOC N.I.L. website portfolio. Use the player controls to explore the recorded experience.
View published sourceA clear purpose.
Give prospective training clients a clear introduction to the coach, the studio and the available ways to train. The website needed to connect FitSlay’s personality with useful information for people in Northport and Tuscaloosa and those exploring online training.
A connected experience.
Organize the homepage into six chapters, moving from the brand introduction through the studio, coach and training options to a clear next step. A spatial Explore FitSlay gallery gives visitors another way into in-person training, online training, Coach Jess and the movement library.
Dedicated service pages distinguish the training paths, while inquiry links carry visitors toward the relevant conversation. A Motion toggle gives visitors control over the decorative movement accompanying the presentation.
Designed to explore.
Built to use.
Selected features from the public website experience. The recorded version and the current site may differ as the project evolves.
A story that unfolds.
Stronger, The Studio, Your Coach, Online, Your Training and Get Started organize the homepage into six chapters.
Explore FitSlay.
A spatial gallery connects In Person, Online, Coach Jess and Movement Library through four selectable cards.
Choose how to train.
Separate in-person and online service pages help visitors find the training approach that fits their needs.
Know your coach.
The studio and Coach Jessica Dunnigan, known as Coach Jess, have a clear place in the presentation for prospective Northport and Tuscaloosa clients.
Explore at your own pace.
A Motion toggle lets visitors choose how much decorative movement accompanies the website experience.
A closer look.
Select a screen to open the full image.
The brand.
A useful digital home.
A public website that brings the studio, coach and training offer into one connected experience. Visitors can get to know Coach Jess, compare the available training paths and find the appropriate inquiry entry point without losing the FitSlay brand’s personality.
Behind the experience.
Website strategy, creative direction and implementation: Gabriel Daniels / DOC N.I.L.
The walkthrough and original project screenshots are reproduced from the published DOC N.I.L. website portfolio. They document the recorded version of the site; the current public site may continue to evolve.
View the published project sourceFrom an idea
to a useful website.
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