Focused project
A 30–60 second explainer with simple graphics and supplied product assets.
$10,000–$22,500 / project
Creative Services / For companies / Cinematography + Video
Explainer Videos
Make a product, service, or process easier to understand.
A Gabriel Creative Agency engagement, scoped around your goal. Service definitions and planning fees follow the DOC N.I.L. calculator.
Discuss this serviceThe workWhat we
What we
build together.
These are the calculator’s service deliverables. Exact quantities, formats, milestones, and approval requirements are confirmed in your proposal.
- 01Message structure, script direction, and storyboard
- 02A defined live-action or motion-graphic treatment
- 03Finished explainer and agreed delivery versions
Match the ambitionThree ways
Three ways
to scope the work.
These planning ranges use the smallest client profile and standard timing, for one project. Choose the scope that reflects your deliverables.
Expanded project
A 60–90 second explainer with a broader storyboard and custom graphics.
$18,000–$40,500 / project
Full production
A two- to three-minute explainer with a multi-part narrative and stakeholder review.
$32,000–$72,000 / project
Client size is a separate factor.
Small / Local business uses 1×. Medium / Growing company uses 2×. Large / Enterprise + national brand uses 4×. The calculator multiplies the base range by both the client and scope factors, rounds each end to the nearest $50, then applies quantity in the stated unit. An agreed quoted fee replaces the planning range and bypasses these multipliers.
Local business
One location, one brand, and a small decision-making team.
Growing company
Several locations or departments, more stakeholders, and wider coordination.
Enterprise
A national, franchise, enterprise, or multi-market organization.
Build a complete budgetWhat shapes
What shapes
the final fee.
Complex 3D animation, live-action production days, voice talent, and translation are separately quoted.
- 8% G&A
- Added to eligible pre-tax service fees and agreed costs. Any agreed pass-through exclusions are recorded in the proposal.
- Applicable tax
- The jurisdiction, verified rate, and taxable items—or a documented exemption—must be confirmed. Tax remains pending until verified.
- Creative use & talent
- Define the assets, named licensee, media, territory, term, permitted use, and exclusivity. Where relevant, creative usage, model attendance, model image rights, and agency charges are confirmed separately; only costs outside the scoped fee are added.
- Suppliers & equipment
- Travel, outside suppliers, equipment, and direct expenses are itemized when needed and outside the agreed scope. Anything already included is not charged again.
- Timing & quantity
- Additional projects multiply only the stated unit. Eligible priority or accelerated service lines may add 25% or 50%, subject to availability and explicit agreement.
- Written engagement
- Deliverables, dates, approvals, responsibilities, permissions, fee inclusions, payment, and cancellation terms are agreed in the proposal. No default retainer percentage is required by this calculator.
A clear first stepTell us what
Tell us what
you have in mind.
Share the goal, the context, and what success looks like. We’ll help turn the brief into a scope and written proposal.
This prepares an email draft on your device. Review it and send it through your email app. It does not submit a booking, accept payment, or send automatically.
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