Focused project
One offer, one primary audience, and one strategy workshop.
$3,500–$7,500 / project
Professional Services / For individuals / Strategy + Positioning
Personal Brand Strategy
Give your expertise, story, and ambition a clear position in the market.
A Gabriel Daniels engagement, scoped around your goal. Service definitions and planning fees follow the DOC N.I.L. calculator.
Discuss this serviceThe workWhat we
What we
build together.
These are the calculator’s service deliverables. Exact quantities, formats, milestones, and approval requirements are confirmed in your proposal.
- 01Audience and opportunity definition
- 02Positioning, key messages, and content pillars
- 03A practical brand direction document
Match the ambitionThree ways
Three ways
to scope the work.
These planning ranges use the smallest client profile and standard timing, for one project. Choose the scope that reflects your deliverables.
Expanded project
Up to three offers, two audiences, and a content roadmap.
$6,300–$13,500 / project
Full production
A public figure or complex personal brand with management-team alignment.
$11,200–$24,000 / project
Client size is a separate factor.
Small / Emerging uses 1×. Medium / Established uses 2×. Large / Public figure + celebrity uses 4×. The calculator multiplies the base range by both the client and scope factors, rounds each end to the nearest $50, then applies quantity in the stated unit. An agreed quoted fee replaces the planning range and bypasses these multipliers.
Emerging
One person, a focused offer, a local audience, and direct approvals.
Established
An established professional or creator with several offers and a wider audience.
Public figure
A public figure, national profile, management team, or complex commercial presence.
Build a complete budgetWhat shapes
What shapes
the final fee.
The proposal confirms the exact scope, quantities, and inclusions. Outside suppliers and licensed rights are additional only when they are not included.
- 8% G&A
- Added to eligible pre-tax service fees and agreed costs. Any agreed pass-through exclusions are recorded in the proposal.
- Applicable tax
- The jurisdiction, verified rate, and taxable items—or a documented exemption—must be confirmed. Tax remains pending until verified.
- Suppliers & equipment
- Travel, outside suppliers, equipment, and direct expenses are itemized when needed and outside the agreed scope. Anything already included is not charged again.
- Timing & quantity
- Additional projects multiply only the stated unit. Eligible priority or accelerated service lines may add 25% or 50%, subject to availability and explicit agreement.
- Written engagement
- Deliverables, dates, approvals, responsibilities, permissions, fee inclusions, payment, and cancellation terms are agreed in the proposal. No default retainer percentage is required by this calculator.
A clear first stepTell me what
Tell me what
you have in mind.
Share the goal, the context, and what success looks like. I’ll help turn the brief into a scope and written proposal.
This prepares an email draft on your device. Review it and send it through your email app. It does not submit a booking, accept payment, or send automatically.
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