Focused project
One personal brand, one creative route, and one refinement round.
$3,000–$6,500 / project
Creative Services / For individuals / Logos + Brand Design
Logo Design + Personal Brand Identity
Build a recognizable identity that belongs to you.
A Gabriel Daniels engagement, scoped around your goal. Service definitions and planning fees follow the DOC N.I.L. calculator.
Discuss this serviceThe workWhat we
What we
build together.
These are the calculator’s service deliverables. Exact quantities, formats, milestones, and approval requirements are confirmed in your proposal.
- 01Primary logo, secondary lockup, and icon
- 02Color palette and typography direction
- 03Final vector exports and a compact identity guide
Match the ambitionThree ways
Three ways
to scope the work.
These planning ranges use the smallest client profile and standard timing, for one project. Choose the scope that reflects your deliverables.
Expanded project
Two creative routes, two refinement rounds, and social profile applications.
$5,400–$11,700 / project
Full production
A full personal brand system with sub-offers, more stakeholders, and a rollout guide.
$9,600–$20,800 / project
Client size is a separate factor.
Small / Emerging uses 1×. Medium / Established uses 2×. Large / Public figure + celebrity uses 4×. The calculator multiplies the base range by both the client and scope factors, rounds each end to the nearest $50, then applies quantity in the stated unit. An agreed quoted fee replaces the planning range and bypasses these multipliers.
Emerging
One person, a focused offer, a local audience, and direct approvals.
Established
An established professional or creator with several offers and a wider audience.
Public figure
A public figure, national profile, management team, or complex commercial presence.
Build a complete budgetWhat shapes
What shapes
the final fee.
Final logo ownership and any third-party font licenses are confirmed in the agreement.
- 8% G&A
- Added to eligible pre-tax service fees and agreed costs. Any agreed pass-through exclusions are recorded in the proposal.
- Applicable tax
- The jurisdiction, verified rate, and taxable items—or a documented exemption—must be confirmed. Tax remains pending until verified.
- Suppliers & equipment
- Travel, outside suppliers, equipment, and direct expenses are itemized when needed and outside the agreed scope. Anything already included is not charged again.
- Timing & quantity
- Additional projects multiply only the stated unit. Eligible priority or accelerated service lines may add 25% or 50%, subject to availability and explicit agreement.
- Written engagement
- Deliverables, dates, approvals, responsibilities, permissions, fee inclusions, payment, and cancellation terms are agreed in the proposal. No default retainer percentage is required by this calculator.
A clear first stepTell me what
Tell me what
you have in mind.
Share the goal, the context, and what success looks like. I’ll help turn the brief into a scope and written proposal.
This prepares an email draft on your device. Review it and send it through your email app. It does not submit a booking, accept payment, or send automatically.
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