Focused project
One defined day of the service; total quantity is entered on the estimate.
$1,750–$3,500 / day
Creative Services / For individuals / Logos + Brand Design
Creative + Art Direction
Shape the visual concept, styling and creative execution.
A Gabriel Daniels engagement, scoped around your goal. Service definitions and planning fees follow the DOC N.I.L. calculator.
Discuss this serviceThe workWhat we
What we
build together.
These are the calculator’s service deliverables. Exact quantities, formats, milestones, and approval requirements are confirmed in your proposal.
- 01Creative concept
- 02Mood and styling direction
- 03On-set creative supervision
Match the ambitionThree ways
Three ways
to scope the work.
These planning ranges use the smallest client profile and standard timing, for one day. Choose the scope that reflects your deliverables.
Expanded project
One expanded day with more coordination and production detail.
$3,150–$6,300 / day
Full production
One complex day for an enterprise or public-facing engagement.
$5,600–$11,200 / day
Client size is a separate factor.
Small / Emerging uses 1×. Medium / Established uses 2×. Large / Public figure + celebrity uses 4×. The calculator multiplies the base range by both the client and scope factors, rounds each end to the nearest $50, then applies quantity in the stated unit. An agreed quoted fee replaces the planning range and bypasses these multipliers.
Emerging
One person, a focused offer, a local audience, and direct approvals.
Established
An established professional or creator with several offers and a wider audience.
Public figure
A public figure, national profile, management team, or complex commercial presence.
Build a complete budgetWhat shapes
What shapes
the final fee.
Scope, quantities and inclusions are confirmed in the proposal; outside suppliers and licensed rights are additional unless stated.
- 8% G&A
- Added to eligible pre-tax service fees and agreed costs. Any agreed pass-through exclusions are recorded in the proposal.
- Applicable tax
- The jurisdiction, verified rate, and taxable items—or a documented exemption—must be confirmed. Tax remains pending until verified.
- Suppliers & equipment
- Travel, outside suppliers, equipment, and direct expenses are itemized when needed and outside the agreed scope. Anything already included is not charged again.
- Timing & quantity
- Additional days multiply only the stated unit. Eligible priority or accelerated service lines may add 25% or 50%, subject to availability and explicit agreement.
- Written engagement
- Deliverables, dates, approvals, responsibilities, permissions, fee inclusions, payment, and cancellation terms are agreed in the proposal. No default retainer percentage is required by this calculator.
A clear first stepTell me what
Tell me what
you have in mind.
Share the goal, the context, and what success looks like. I’ll help turn the brief into a scope and written proposal.
This prepares an email draft on your device. Review it and send it through your email app. It does not submit a booking, accept payment, or send automatically.
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