Focused project
One objective, one offer, two channels, and a focused rollout.
$15,000–$30,000 / project
Professional Services / For companies / Campaigns + Launches
Campaign Strategy + Rollout
Connect the campaign objective, creative, channels, and launch.
A Gabriel Daniels | Professional Services engagement, scoped around your goal. Service definitions and planning fees follow the DOC N.I.L. calculator.
Discuss this serviceThe workWhat we
What we
build together.
These are the calculator’s service deliverables. Exact quantities, formats, milestones, and approval requirements are confirmed in your proposal.
- 01Campaign proposition and creative direction
- 02Channel plan and launch calendar
- 03Execution coordination and an agreed measurement plan
Match the ambitionThree ways
Three ways
to scope the work.
These planning ranges use the smallest client profile and standard timing, for one project. Choose the scope that reflects your deliverables.
Expanded project
One launch across four channels with two campaign phases.
$27,000–$54,000 / project
Full production
A multi-market campaign with several teams, phases, and reporting needs.
$48,000–$96,000 / project
Client size is a separate factor.
Small / Local business uses 1×. Medium / Growing company uses 2×. Large / Enterprise + national brand uses 4×. The calculator multiplies the base range by both the client and scope factors, rounds each end to the nearest $50, then applies quantity in the stated unit. An agreed quoted fee replaces the planning range and bypasses these multipliers.
Local business
One location, one brand, and a small decision-making team.
Growing company
Several locations or departments, more stakeholders, and wider coordination.
Enterprise
A national, franchise, enterprise, or multi-market organization.
Build a complete budgetWhat shapes
What shapes
the final fee.
Media spend, shoots, talent, platform fees, and external production are separately itemized.
- 8% G&A
- Added to eligible pre-tax service fees and agreed costs. Any agreed pass-through exclusions are recorded in the proposal.
- Applicable tax
- The jurisdiction, verified rate, and taxable items—or a documented exemption—must be confirmed. Tax remains pending until verified.
- Suppliers & equipment
- Travel, outside suppliers, equipment, and direct expenses are itemized when needed and outside the agreed scope. Anything already included is not charged again.
- Timing & quantity
- Additional projects multiply only the stated unit. Eligible priority or accelerated service lines may add 25% or 50%, subject to availability and explicit agreement.
- Written engagement
- Deliverables, dates, approvals, responsibilities, permissions, fee inclusions, payment, and cancellation terms are agreed in the proposal. No default retainer percentage is required by this calculator.
A clear first stepTell us what
Tell us what
you have in mind.
Share the goal, the context, and what success looks like. We’ll help turn the brief into a scope and written proposal.
This prepares an email draft on your device. Review it and send it through your email app. It does not submit a booking, accept payment, or send automatically.
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