Focused project
One ad platform and one campaign objective.
$4,500–$9,500 / month
Professional Services / For companies / Campaigns + Launches
Advertising + Media Buying
Put the campaign in front of the audience you need to reach.
A Gabriel Daniels | Professional Services engagement, scoped around your goal. Service definitions and planning fees follow the DOC N.I.L. calculator.
Discuss this serviceThe workWhat we
What we
build together.
These are the calculator’s service deliverables. Exact quantities, formats, milestones, and approval requirements are confirmed in your proposal.
- 01Media plan and campaign setup
- 02Agreed platform management and optimization
- 03Performance reporting and review
Match the ambitionThree ways
Three ways
to scope the work.
These planning ranges use the smallest client profile and standard timing, for one month. Choose the scope that reflects your deliverables.
Expanded project
Two platforms and up to three campaign objectives.
$8,100–$17,100 / month
Full production
A multi-market program across three platforms with more approval and reporting needs.
$14,400–$30,400 / month
Client size is a separate factor.
Small / Local business uses 1×. Medium / Growing company uses 2×. Large / Enterprise + national brand uses 4×. The calculator multiplies the base range by both the client and scope factors, rounds each end to the nearest $50, then applies quantity in the stated unit. An agreed quoted fee replaces the planning range and bypasses these multipliers.
Local business
One location, one brand, and a small decision-making team.
Growing company
Several locations or departments, more stakeholders, and wider coordination.
Enterprise
A national, franchise, enterprise, or multi-market organization.
Build a complete budgetWhat shapes
What shapes
the final fee.
Ad spend is paid separately. Management fees, account access, tracking setup, and any spend-linked fees are confirmed in the proposal.
- 8% G&A
- Added to eligible pre-tax service fees and agreed costs. Any agreed pass-through exclusions are recorded in the proposal.
- Applicable tax
- The jurisdiction, verified rate, and taxable items—or a documented exemption—must be confirmed. Tax remains pending until verified.
- Suppliers & equipment
- Travel, outside suppliers, equipment, and direct expenses are itemized when needed and outside the agreed scope. Anything already included is not charged again.
- Timing & quantity
- Additional months multiply only the stated unit. Eligible priority or accelerated service lines may add 25% or 50%, subject to availability and explicit agreement.
- Written engagement
- Deliverables, dates, approvals, responsibilities, permissions, fee inclusions, payment, and cancellation terms are agreed in the proposal. No default retainer percentage is required by this calculator.
A clear first stepTell us what
Tell us what
you have in mind.
Share the goal, the context, and what success looks like. We’ll help turn the brief into a scope and written proposal.
This prepares an email draft on your device. Review it and send it through your email app. It does not submit a booking, accept payment, or send automatically.
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